Event: Crushed for Wedding Pros

Ep. 35: How Your Website Shapes Client Experience with Andrea Shah

This week, expert copywriter for wedding pros Andrea Shah gives us some practical tips for updating our websites for booking season success. Andrea emphasizes the importance of wedding pros understanding their clients' needs, the significance of pricing transparency, and how to enhance the overall client experience through websites. She also delves into the role of copy in attracting clients, the necessity of optimizing websites for various audiences (it's not just couples looking at your website!), and practical tips for improving website content. 
Find Andrea here ⬇️https://andreashah.com/Andra Shah Copy on Instagram
 
Happy New Year -- we'll see you back here in 2025!Make sure you are following the new eventcrush.ed instagram page! 
We have a super fun offering coming up that is going to help you track leads, streamline your sales process, see which services are booking most, and track financials for the year. Stay tuned!! 🥳

Ep. 34: REPLAY - Overcoming Wedding Pro Mindset Challenges with Aislinn Eileen Coaching

Welcome back to the podcast! While Becky is traveling for a couple of Fridays during December, we're replaying a couple of our most popular episodes. This week's replay is episode #14, "Overcoming Wedding Pro Mindset Challenges with Aislinn Eileen Coaching." Aislinn was one of the earliest guests I interview on the show, and it was such a great convo! Stay tuned for an interview with yours truly coming out on her own podcast, Clarity Convos for Wedding Pros soon, too! 
 
In this episode, Becky interviews Aislinn McKenna of Aislinn Eileen Coaching about her journey from building her luxury wedding photography business to becoming a full-time coach for wedding pros, leveraging her 14 years of industry experience. Aislinn is passionate about helping others to overcome mindset issues to grow beyond what they thought possible and to love their businesses again. 
Hear about the 77 virtual coffee chats Aislinn hosted during the pandemic that ultimately lead her to pursue coaching, and the common mindset issues that wedding pros struggle with. Aislinn also shares a "pep talk" to motivate and inspire wedding pros that will leave listeners fired up!
 
"If you are not getting invited to the table... make your own table!"
"Stop blending in with everyone else and start showing up as the 'of course' option."
 
Key Takeaways
Having a mindset of curiosity and fearlessness can be beneficial when starting a business
Starting an educational branch of a business should come from a place of service and a desire to help others, rather than as a bandaid for a broken business
Identifying as both an artist and a business owner is crucial for success in the wedding industry
Cutting out external noise and seeking validation from within is necessary for making confident decisions in business
Believing in oneself and recognizing one's worth is essential for charging appropriately and pursuing opportunities
Fear of rejection can hold one back from taking risks and pursuing growth. Embracing rejection as a learning opportunity is key!
Showing up with confidence and a positive attitude has a significant impact on clients and vendor partners
Aislinn offers a range of coaching programs, including the Success Accelerator Program, mastermind, and masterclass vault, to support wedding professionals at different stages of their careers. Connect with her below to learn more!
 
Work with Aislinn: https://aislinneileen.com/ 
Profitable Photographer Free Masterclass: https://aislinneileen.com/freebie
Find Aislinn on Instagram: https://instagram.com/aislinneileencoaching
Clarity Convos for Wedding Pros Podcast: https://podcasts.apple.com/us/podcast/clarity-convos-for-wedding-pros/id1676987204

Ep. 33: REPLAY - Longevity in the Wedding Industry & How to Last Beyond 5 Years

Welcome back to the podcast! While Becky is traveling for a couple of Fridays during December, we're replaying a couple of our most popular episodes. This week's replay is episode #3, "Longevity in the Wedding Industry and How to Last Beyond 5 Years." In this episode, Becky lays it all out there for anyone who is interested in making a name for themselves in this industry that has an extremely high turnover rate. Enjoy!
 
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Join Becky to chat about longevity in the wedding industry and what it takes to really last and make it past the 5-year mark.
Becky will chat about:
The impact of forming meaningful, long-lasting relationships in the industry
Staying up to date on new technology and trends
Showing up consistently
The benefits of outsourcing
The importance of a growth mindset and why you should continually evolve & educate yourself 
Thanks for tuning into this week's episode! We'll be right back here next week with another episode. If you enjoy the podcast, please consider leaving a review. It would mean the world to me and will help other wedding pros find the show.
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Are you following the new Instagram account for the podcast yet? Follow along here!We are are looking for new podcast guests to interview -- have a topic idea? Shoot Becky an email at becky@eventcrush.com.

Ep. 32: The Hidden Value of Styled Shoots with Renee Walker Photography

Happy December!
This week, join Becky as she sits down with Renee of Renee Walker Photography and Beneath the Pines, to chat about all things styled shoots. Are they really worth the time and effort? Is it worth investing in a content day? What is proper styled shoot etiquette? All of these questions and more will be answered -- tune in to hear Renee's insight and learn now styled shoots have changed the course of her career! You will also learn about Renee's content day brand, Beneath the Pines, and what sets her content days apart from the rest.
Connect with Renee:
Website | Instagram
Beneath the Pines Instagram  
Are you following our new Instagram page for the podcast yet? Follow along here!

Ep. 31: My Top Takeaways from Wedding MBA & How to Apply them to Your Biz

Happy Thanksgiving week! On this solo episode, Becky dives into her top three takeaways from Wedding MBA 2024 earlier in the month, and how you can apply these to your own businesses this season. 
Mentioned in this episode:
Wedding MBA - Tickets are discounted at $219 until April 2025
Longevity Episode: Episode 3 of the Event: Crushed Podcast 
Enji - AI Marketing Tool for Wedidng Pros
ChatGPT and Claude.AI
FathomAI notetaker
Meghan Ely's speaker course
Meghan's episode: Navigating PR For Wedding Pros
 
We have a new IG account for the show! Follow along at @eventcrush.ed.🙌🏻Interested in coming on the show as a guest? Email me at becky@eventcrush.com with details and let's see if it would be a good fit!Loving the show? Please consider leaving a review or rating on your favorite platform. 
 
We'll see you back here next Friday. 🥳In the meantime, check out my favorite resources for wedding pros!
 

Ep. 30: Audit Your Business for Booking Season Success with Becca Mai

Engagement season is just around the corner! Not sure how that happened, but here we are... and as we prepare for 2025, there couldn't be a better time to dig into our business systems and make sure that things are really working as they should be. I sat down with Becca Mai of Wed2You to chat through the exact steps that we should be taking to audit our businesses from the inquiry and booking process through onboarding our clients, the client experience, and the often-overlooked off-boarding process. This episode is a must-listen to ensure that we are ready for a successful booking season!
 
Becca Mai is a business strategist and coach for wedding professionals with over 10 years experience in the wedding industry. She helps wedding pros implement standard operating procedures into their businesses to streamline, automate, and organize through mentorship and implementation of tools to take wedding businesses to new heights.
 
Website: www.wed2you.co
Instagram: www.instagram.com/wed2you
 
Connect with us!
www.eventcrush.com | @eventcrush.ed <--- follow our new instagram account dedicated to the podcast and continuing wedding industry education!

Ep. 29: Avoid Panic Marketing with Serena of Dande Agency

This week, Becky interviews Serena Waller from Dande Agency, discussing unique perspectives on Instagram and social media marketing for wedding pros. Serena shares her journey to social media management, the evolving landscape of Instagram features, and ways that wedding pros can get ahead of the game with social media. The conversation emphasizes the importance of viewing social media as a game, the significance of adapting to new features, and the strategic use of keywords and hashtags for better visibility. Serena also uses a memorable wedding cake analogy to explain the importance of various content types, and explains panic marketing and why it is an ineffective strategy for wedding pros. 
 
 
Key Takeaways
Social media should be viewed as a game with flexible rules; the key to winning in social media is to actively participate
Instagram has rolled out many new features including 20-image carousels
Using keywords in captions is essential for SEO on Instagram
Hashtags should be geographically focused and used strategically
Instagram's algorithm is user-driven, not creator-driven
Alt text can be used for better SEO on Instagram posts.
Instagram can be visualized as a wedding cake with layers; each type of Instagram content serves a unique purpose
Panic marketing is ineffective and should be avoided
Systems and automation can significantly reduce overwhelm
Consistency in posting is key to maintaining visibility
Clients may not know their own preferences until they start collaborating
It's important to set clear expectations when hiring a social media manager
 
Connect with Serena ⬇️@dandeagency on Instagram | www.dandeagency.comCheck out Serena's newest offer, the Swell Social Club!
Connect with Becky ⬇️@eventcrush on Instagram | www.eventcrush.comThis episode was edited by Ace Sound Design. 
See you back here next week!

Ep. 28: The 5 Pillars of a Successful Website with Emily Foster Creative

In this conversation, Emily of Emily Foster Creative discusses her journey into the wedding industry and the importance of having a functional and beautiful website for wedding professionals. She outlines the five pillars of a successful website: brand strategy, design, copywriting, content, and SEO, emphasizing how each pillar interconnects to create a cohesive and effective online presence. The discussion also touches on the significance of SEO in attracting clients and the evolving landscape of wedding branding, emphasizing the importance of color and individuality. Emily also shares two wonderful freebies for wedding pros which are linked below!
 
Key Takeaways
A successful website must be both beautiful and functional, especially in the wedding industry
Brand strategy is the foundation for all of the remaining pillars; the "heart of your business"
High-quality images are crucial for website perception
SEO is a powerful tool for attracting clients in the wedding industry
Understanding your brand strategy can differentiate your business from competitors
A cohesive online presence is vital for success in the wedding industry.
Wedding pros can embrace color in high-end branding!
The wedding industry is evolving with new expectations from couples
SEO and copywriting are crucial components of a successful website
Not all designers cover all aspects of branding and marketing
Investing in professional services can significantly enhance brand visibility
 
Freebies from Emily:
Elevated Website Checklist
Selecting a Color Palette
Connect with Emily here: Website | Instagram 
Listen to Emily on the Power in Purpose podcast with Candice Coppola!
 
Are you following us on Instagram yet? Connect with us here!Don't forget to subscribe and leave a review if you're enjoying the show ☺️

Ep. 27: Buyer Beware: The Do's and Don'ts of Wedding Industry Education

In this week's solo episode, Becky discusses her personal experience with wedding industry education as a consumer and what she has learned along the way as someone who has invested a decent amount of money into conferences, workshops, courses, masterminds, and more. She shares some of her favorite resources and educational opportunities for wedding pros and wraps up the episodes with 3 'do's' and 3 'don'ts' for wedding pros to be aware of when preparing to invest in wedding industry education.
Wedding MBA is coming up in just a couple short weeks!! Will I see you there!?
Resources mentioned in this episode
Wedding Pro Insiders
Refine for Wedding Planners
The Planner's Playbook
The Planner's Vault
The Planner's Lounge
The Bridal Theory/Amanda Writesman
Be Sage Conference
Engage! Summits
Wedding Pro CEO Summit
Becky's favorite wedding industry podcasts
The Power in Purpose
Own Your Business
Wedding Industry Insider
Weddings for Real
The Evolve Your Wedding Business Podcast
Wedding Pro CEO
Other free resources
Book More Weddings Summit
Wedding Summit Series
The Refine Community for Wedding Planners
Candice Coppola freebies
✨ Let's Connect! ✨Event Crush on Instagram | Event Crush website | Email us
This podcast was edited and produced by Ace Sound Design. 🎙

Ep. 26: Embracing Authenticity on Instagram with Mimi of Wilder Social

This week, Becky and Mimi of Wilder Social discuss the intricacies of social media for wedding professionals and the importance of being authentic and how this helps our online presence. Mimi shares her journey into the wedding industry, the challenges wedding pros are facing with the Instagram algorithm, and the importance of genuine engagement.
 
We also explore effective content strategies, the significance of educational posts, and the evolving role of social media managers and content creators in the wedding industry. The discussion emphasizes the need for wedding pros to focus on quality interactions over vanity metrics and the value of storytelling in their content.
 
Key Takeaways
Instagram's algorithm changes have affected engagement metrics significantly.
Authenticity and genuine interactions are crucial for success on social media.
Educational content is currently thriving in the wedding industry.
Follower count does not equate to success.
Wedding pros should focus on storytelling in their content.
Community engagement is essential for building relationships on social media.
Investing in a quality social media manager can yield better results.
There are many viewpoints surrounding content creators and how content creation should be handled -- listen in for Mimi's take on all of this!
 
Connect with MImi!Wilder Social Website | Wilder Social on Instagram
 
Let's Connect Event Crush Website | Event Crush on Instagram
 
This episode was produced and edited by Ace Sound Design