Event: Crushed for Wedding Pros

45 | Market Smarter, Not Harder! with Tayler of Enji

Marketing your wedding business can feel overwhelming—especially when you're balancing everything else in life. But what if it didn’t have to be so hard? In this episode, I’m joined by Tayler Cusick-Hollman, marketing consultant, small-business builder, and founder of Enji—an easy-to-use marketing tool designed to help wedding pros market with confidence and ease. Tayler shares her unexpected path into the wedding industry, the most common marketing mistakes she sees, and how to create a strategy that fits in to your life. Plus, we dive into how AI can simplify your content creation (while still sounding like you). If marketing has felt like a constant struggle, this episode is full of practical insights to help you market smarter—not harder.
 
What You’ll Learn in This Episode:
The top marketing mistakes wedding pros make (and how to avoid them!)
Why relying solely on referrals or social media can be risky for your business
How to balance marketing with everything else on your plate
Why YouTube is an underrated marketing strategy wedding pros should consider
How to use AI as a tool to save time and create better content
Connect with Tayler & Enji:
Try Enji free for 14 days, and then just $19/month for your first two months!https://www.enji.co/?ref=eventcrush
Follow Enji on Instagram: @enji_co
Listen to The Pretty Okay Podcast
Links & Resources Mentioned in this episode:
SourcedCo
Aisle Planner
Subscribe to my weekly newsletter for wedding biz tips and get my free networking guide
Follow us on Instagram: @eventcrush.ed
If you enjoyed this episode, I’d love it if you’d take a moment to leave a review or share it with a fellow wedding pro who could use these marketing insights!

44 | The Power of Vendor Relationships in Your Wedding Business with Becca Tuttle

Feeling burnt out by social media? You're not alone! In this episode, I chat with wedding planner and business coach Becca Tuttle about the power of vendor relationships in growing your wedding business—without relying solely on Instagram.
Becca shares her inspiring journey from an 8-year-old wedding-obsessed girl to launching Becca & Co., a thriving planning business, and later expanding into coaching and launching her signature offer, the Wedding Planner Roadmap. We dive into why strong vendor relationships can generate high-quality referrals, create a seamless wedding day experience, and even save your business in times of crisis.
We Cover:
The hidden power of vendor and venue relationships in business growth
How to build and maintain authentic vendor connections
Practical networking strategies 
Why community over competition is crucial for long-term success
Real-life stories of how vendor relationships have saved the day
How Becca navigated maternity leave by leaning on her vendor network
Guest Spotlight: Becca TuttleBecca is the founder of Becca & Co., a wedding planning company based in Sacramento, CA, and a business coach for wedding planners through her Wedding Planner Roadmap program. She’s also the host of Ignite Co-Treat, a luxury retreat designed to help wedding planners elevate their businesses.
Connect with Becca!@beccakristinetuttle@thebeccandco@ignitecotreat
Wedding Planner RoadmapIgnite Cotreat 2026 
Takeaways & Action Steps:
Get out there! Find a networking event or local meetup and start attending.
Support your vendors online by engaging with their content.
Be proactive! DM or email a fellow vendor to grab coffee and connect.
Build your emergency backup list—you never know when you’ll need it!
Shift your mindset—stop worrying about competition and start collaborating!
Loved this episode?Screenshot & share it on Instagram—tag @eventcrush & @beccakristinetuttle!Leave a review & subscribe to help more wedding pros find this podcast! 

43 | A Fresh Take on Wedding Expos with Alex of the Crush Collective

In this episode, I chat with Alexandra (Alex) Owens, a multi-passionate entrepreneur about her remarkable journey in the wedding industry. From unexpectedly launching her career as a photo booth attendant (thanks to a Craigslist ad!) to having a hand in 2,700+ events, co-owning a wedding venue, and now creating The Crush Collective—a wedding expo with a fresh take—Alex has done it all.
We dive into:✨ How her wedding industry journey unfolded in surprising ways✨ The evolution of weddings over the past 15 years & where the industry is headed✨ Why she started The Crush Collective and how it’s shaking up the traditional wedding expo scene✨ Practical advice for wedding pros participating in wedding shows this season✨ The art of balancing multiple businesses, motherhood, and creativity
Mentioned in this episode:Episode #14 with Aislinn Eileen Coaching
📍 The Crush Collective takes place on March 16th in Boise, Idaho—and it’s open to vendors from all over!Buy Tickets To The Crush Collective Wedding Expo
Connect with Alex:The Crush Collective Website@thecrushcollective@perfectthirds.co@sixtychapel
 
Thanks for tuning in! If you loved this episode, please consider leaving a rating and/or review on your fave podcast platform. And make sure you are following us at @eventcrush.ed on IG! 🥂

42 | Sustainable Content Strategies for Busy Wedding Pros w/ Danison of Bow Tie & Brush

Feeling overwhelmed by social media? Struggling to keep up with trends while running your wedding business? In this episode, I sit down with Danison, owner and artist behind Bow Tie & Brush, to discuss how wedding pros can create a sustainable content schedule that helps them show up consistently-- without burning out.
Danison shares his journey from an accounting background to becoming a wedding industry artist, and why he believes in building a content strategy that is sustainable year-round. He provides actionable tips on how wedding pros can stay visible on social media without feeling exhausted, and how to create content that actually serves their audience. We also discuss the importance of repurposing content, why marketing should be exciting (not draining), and the biggest mistakes wedding pros make when it comes to social media strategy.
If you’re ready to simplify your social media strategy while still making an impact, this episode is for you!
What You’ll Learn in This Episode:
What a sustainable content schedule looks like and why it’s important
How to create a content plan that works during busy wedding seasons
The biggest mistakes wedding pros make with social media
Why repurposing content is key to long-term success
How to use FAQs and educational content to attract ideal clients
The mindset shift that makes marketing easier and more effective
 
Resources:
Enji Marketing Software
Connect with Danison:
Instagram: @bowtieandbrush
Website: www.bowtieandbrush.com
Connect with Becky:
Instagram: @eventcrush.ed
Website: www.eventcrush.com
If you enjoyed this episode, please take a moment to subscribe, rate, and review the podcast! Your support helps us reach more wedding pros looking to grow their businesses. Tag us on Instagram with your biggest takeaway!

41 | The 3 Biggest Mistakes New Planners Make (And How to Avoid Them)

In today’s episode, I’m getting real about the early mistakes I made as a wedding planner—mistakes that cost me time, money, and a whole lot of stress. I’m sharing these lessons so that you don’t have to learn the hard way like I did! Whether you're a planner or not, you'll be able to apply these lessons to your own wedding business.
Here’s what you’ll learn in this episode:✨ Why undercharging can lead to burnout and resentment—and how to confidently raise your rates.✨ The unexpected nightmare of offering partial planning and why I swore off this service.✨ How failing to set clear boundaries can lead to client overreach and exhaustion (and how to prevent it).
Whether you’re a new wedding planner or just looking to fine-tune your business, these insights will help you avoid common pitfalls and build a more sustainable, thriving career.
 
📢 Mentorship Opportunity:If you’re in your first few years of wedding planning and need guidance, support, and personalized strategies to grow your business, my 1:1 Wedding Planner Mentorship might be exactly what you need! Click the link to learn more and apply.
 
Heads up! New podcast episodes are now dropping on Wednesdays instead of Fridays—so be sure to tune in midweek for more tips, stories, and advice.
 
Let’s Connect!DM me on Instagram @eventcrush.ed and let me know which mistake resonated most with you!Have you grabbed my free networking guide for wedding pros yet? Click here!
 
Thanks for tuning in, and I’ll see you next Wednesday!

Ep. 40: Fostering a Wedding Day Culture of Kindness & Respect with Numa Films

In this episode of Event: Crushed, I sit down with Olivia from Numa Films to talk about what it truly means to respect the wedding day. As a talented storyteller and co-founder of a woman-owned videography company, Olivia shares her philosophy on wedding day etiquette, vendor collaboration, and ensuring the couple’s experience remains at the heart of everything she does. We also discuss vendor relationships, handling stress on a wedding day, and creating a positive, respectful culture in the wedding industry.
What You’ll Learn in This Episode:
Olivia’s journey into wedding videography and the story behind Numa Films.
What it means to “respect the wedding day” and how vendors can embody this mindset.
Balancing the need for content creation while prioritizing the couple’s experience.
The importance of reading the room and adjusting to the couple’s needs in real-time.
How videographers and photographers can work together seamlessly.
Strategies for handling stressful moments on a wedding day with grace.
Why vendor relationships and teamwork are crucial to a successful wedding experience.
How simple acts of kindness and collaboration can set you apart in the wedding industry.
Resources & Links:
Follow Numa Films on Instagram: @numa.films
Visit Numa Films online: numafilms.com
Connect with Becky on Instagram: @eventcrush.ed
Join the Conversation: If you loved this episode, be sure to subscribe and leave a review! Tag us on Instagram with your biggest takeaways from today’s conversation.
Thanks for listening!

Ep. 39: The Happiest Clients on Earth: Disney’s Secrets for Wedding Pros

Today's episode incorporates two of my FAVORITE THINGS!! 
The wedding industry, of course, and...Disneyland ❤️
There is soo much we can learn from Disney and how they create incredible experiences for guests all across the world.How can we take the magic of Disney and apply it to our own businesses? Listen to this week's episode to find out!
 
"Whatever you do, do it well. Do it so well that when people see you do it, they will want to come back and see you do it again and will want to bring others and show them how well you do what you do.” - Walt Disney
 
Books mentioned in this episode:
“Creating Magic: 10 Common Sense Leadership Strategies from a Life at Disney” by Lee Cockerall“Be Our Guest: Perfecting the Art of Customer Service” by Disney Institute & Theodore Kinni
 
If you enjoyed the episode, please consider leaving a review or a rating on Apple or Spotify.Thank you so much 🙏🏼See you next Friday for another new episode! 

Ep. 38: Overflow, Community, & Abundance vs. Scarcity Mindset

In this short episode, Becky shares some encouragement for wedding pros who may be struggling with an abundance vs. scarcity mindset; she also shares her word of the year for 2025 and stresses the importance community and how right now (the off season for many of us) is the perfect time for outreach networking. 
Mentioned in this episode:
- Episode 36: Transform Your Business (and life!) With an Annual Big Ideas Retreat
 
---> Sign up for my free networking guide here! <---
https://eventcrush.myflodesk.com/networking
 
Thank you for tuning in! Please consider leaving a rating or review if you enjoy the show. 😘See you back here on Friday!

Ep. 37: Boost Your Bookings in 2025 with Effective Lead Management

It's booking season, baby! Today we're talking all about lead management and how effectively tracking and managing leads and sales can have a huge impact on business success. Becky discusses the importance of having a solid system in place for tracking, managing, and nurturing leads for the year ahead. Tracking this information allows us to have access to data such as conversion/booking rates, our most popular referral sources, our most popular service offerings, estimated and confirmed revenue, and SO much more. But the most important step of all is *using* that data to help us make informed decisions in our businesses!
Becky shares practical tips for effective tracking, highlights common mistakes to avoid, and at the end of the episode introduces the new Ultimate Lead + Sales Tracker tool designed to help wedding pros streamline their processes and improve their booking rates. The episode is packed with insights and actionable advice to help listeners enhance their lead management strategies and ultimately grow their businesses.
Mentioned in this episode:
Episode #17 - Getting Ghosted? Why It's Happening and What You Can Do About ItListen on SpotifyListen on Apple
The Ultimate Lead + Sales Tracker is LIVE! Snag yours now for just $15. https://eventcrush.myflodesk.com/leadtracker2025Need a bookkeeper for the year ahead? Check out Hart Systems Bookkeeping!
 
Enjoyed this episode? Please consider leaving a rating or review 🙏🏼

Ep. 36: Transform Your Business (and Life!) With an Annual Big Ideas Retreat

As we head into a brand new year, it's time to pause, reflect, and plan for the future. In this episode, we dive into the transformative power of reflection, and how to create space for big ideas with an annual "Big Ideas Retreat." Whether you're looking to reset your business or personal life, these tips will help you set intentional goals for 2025. Tune in for actionable insights and inspiration to start the new year strong!
 
What You'll Learn in This Episode:
The Power of Reflection:
Why looking back on your wins and challenges can fuel growth
The framework we use to reflect on the past year and plan for the next
Hosting Your Own Big Ideas Retreat:
How stepping away from your daily routine can spark creativity
A step-by-step guide to planning a retreat for clarity and goal-setting
Turning Reflection into Action:
How to use your reflections to create a roadmap for 2025
Breaking down big goals into actionable steps
 
Links and Resources Mentioned:
Download the FREE Year Compass framework here: https://yearcompass.com/
Follow us on Instagram for more tips and inspiration: @eventcrush.ed
 
Join the Conversation:
What’s your word for 2025? How are you creating space for big ideas? We’d love to hear from you! Share your thoughts on Instagram or shoot us an email. 
 
Subscribe & Review:
If you loved this episode, please subscribe and leave a review! Your support helps us reach more listeners like you. Don’t forget to share this episode with a friend or colleague who’s ready to reflect and and reset for the new year.
 
Connect with Us:
Instagram: @eventcrush.ed
Website: www.eventcrush.com
Email: becky@eventcrush.com