Event: Crushed for Wedding Pros

Ep. 38: Overflow, Community, & Abundance vs. Scarcity Mindset

In this short episode, Becky shares some encouragement for wedding pros who may be struggling with an abundance vs. scarcity mindset; she also shares her word of the year for 2025 and stresses the importance community and how right now (the off season for many of us) is the perfect time for outreach networking. 
Mentioned in this episode:
- Episode 36: Transform Your Business (and life!) With an Annual Big Ideas Retreat
 
---> Sign up for my free networking guide here! <---
https://eventcrush.myflodesk.com/networking
 
Thank you for tuning in! Please consider leaving a rating or review if you enjoy the show. 😘See you back here on Friday!

Ep. 37: Boost Your Bookings in 2025 with Effective Lead Management

It's booking season, baby! Today we're talking all about lead management and how effectively tracking and managing leads and sales can have a huge impact on business success. Becky discusses the importance of having a solid system in place for tracking, managing, and nurturing leads for the year ahead. Tracking this information allows us to have access to data such as conversion/booking rates, our most popular referral sources, our most popular service offerings, estimated and confirmed revenue, and SO much more. But the most important step of all is *using* that data to help us make informed decisions in our businesses!
Becky shares practical tips for effective tracking, highlights common mistakes to avoid, and at the end of the episode introduces the new Ultimate Lead + Sales Tracker tool designed to help wedding pros streamline their processes and improve their booking rates. The episode is packed with insights and actionable advice to help listeners enhance their lead management strategies and ultimately grow their businesses.
Mentioned in this episode:
Episode #17 - Getting Ghosted? Why It's Happening and What You Can Do About ItListen on SpotifyListen on Apple
The Ultimate Lead + Sales Tracker is LIVE! Snag yours now for just $15. https://eventcrush.myflodesk.com/leadtracker2025Need a bookkeeper for the year ahead? Check out Hart Systems Bookkeeping!
 
Enjoyed this episode? Please consider leaving a rating or review 🙏🏼

Ep. 36: Transform Your Business (and Life!) With an Annual Big Ideas Retreat

As we head into a brand new year, it's time to pause, reflect, and plan for the future. In this episode, we dive into the transformative power of reflection, and how to create space for big ideas with an annual "Big Ideas Retreat." Whether you're looking to reset your business or personal life, these tips will help you set intentional goals for 2025. Tune in for actionable insights and inspiration to start the new year strong!
 
What You'll Learn in This Episode:
The Power of Reflection:
Why looking back on your wins and challenges can fuel growth
The framework we use to reflect on the past year and plan for the next
Hosting Your Own Big Ideas Retreat:
How stepping away from your daily routine can spark creativity
A step-by-step guide to planning a retreat for clarity and goal-setting
Turning Reflection into Action:
How to use your reflections to create a roadmap for 2025
Breaking down big goals into actionable steps
 
Links and Resources Mentioned:
Download the FREE Year Compass framework here: https://yearcompass.com/
Follow us on Instagram for more tips and inspiration: @eventcrush.ed
 
Join the Conversation:
What’s your word for 2025? How are you creating space for big ideas? We’d love to hear from you! Share your thoughts on Instagram or shoot us an email. 
 
Subscribe & Review:
If you loved this episode, please subscribe and leave a review! Your support helps us reach more listeners like you. Don’t forget to share this episode with a friend or colleague who’s ready to reflect and and reset for the new year.
 
Connect with Us:
Instagram: @eventcrush.ed
Website: www.eventcrush.com
Email: becky@eventcrush.com
 

Ep. 35: How Your Website Shapes Client Experience with Andrea Shah

This week, expert copywriter for wedding pros Andrea Shah gives us some practical tips for updating our websites for booking season success. Andrea emphasizes the importance of wedding pros understanding their clients' needs, the significance of pricing transparency, and how to enhance the overall client experience through websites. She also delves into the role of copy in attracting clients, the necessity of optimizing websites for various audiences (it's not just couples looking at your website!), and practical tips for improving website content. 
Find Andrea here ⬇️https://andreashah.com/Andra Shah Copy on Instagram
 
Happy New Year -- we'll see you back here in 2025!Make sure you are following the new eventcrush.ed instagram page! 
We have a super fun offering coming up that is going to help you track leads, streamline your sales process, see which services are booking most, and track financials for the year. Stay tuned!! 🥳

Ep. 34: REPLAY - Overcoming Wedding Pro Mindset Challenges with Aislinn Eileen Coaching

Welcome back to the podcast! While Becky is traveling for a couple of Fridays during December, we're replaying a couple of our most popular episodes. This week's replay is episode #14, "Overcoming Wedding Pro Mindset Challenges with Aislinn Eileen Coaching." Aislinn was one of the earliest guests I interview on the show, and it was such a great convo! Stay tuned for an interview with yours truly coming out on her own podcast, Clarity Convos for Wedding Pros soon, too! 
 
In this episode, Becky interviews Aislinn McKenna of Aislinn Eileen Coaching about her journey from building her luxury wedding photography business to becoming a full-time coach for wedding pros, leveraging her 14 years of industry experience. Aislinn is passionate about helping others to overcome mindset issues to grow beyond what they thought possible and to love their businesses again. 
Hear about the 77 virtual coffee chats Aislinn hosted during the pandemic that ultimately lead her to pursue coaching, and the common mindset issues that wedding pros struggle with. Aislinn also shares a "pep talk" to motivate and inspire wedding pros that will leave listeners fired up!
 
"If you are not getting invited to the table... make your own table!"
"Stop blending in with everyone else and start showing up as the 'of course' option."
 
Key Takeaways
Having a mindset of curiosity and fearlessness can be beneficial when starting a business
Starting an educational branch of a business should come from a place of service and a desire to help others, rather than as a bandaid for a broken business
Identifying as both an artist and a business owner is crucial for success in the wedding industry
Cutting out external noise and seeking validation from within is necessary for making confident decisions in business
Believing in oneself and recognizing one's worth is essential for charging appropriately and pursuing opportunities
Fear of rejection can hold one back from taking risks and pursuing growth. Embracing rejection as a learning opportunity is key!
Showing up with confidence and a positive attitude has a significant impact on clients and vendor partners
Aislinn offers a range of coaching programs, including the Success Accelerator Program, mastermind, and masterclass vault, to support wedding professionals at different stages of their careers. Connect with her below to learn more!
 
Work with Aislinn: https://aislinneileen.com/ 
Profitable Photographer Free Masterclass: https://aislinneileen.com/freebie
Find Aislinn on Instagram: https://instagram.com/aislinneileencoaching
Clarity Convos for Wedding Pros Podcast: https://podcasts.apple.com/us/podcast/clarity-convos-for-wedding-pros/id1676987204

Ep. 33: REPLAY - Longevity in the Wedding Industry & How to Last Beyond 5 Years

Welcome back to the podcast! While Becky is traveling for a couple of Fridays during December, we're replaying a couple of our most popular episodes. This week's replay is episode #3, "Longevity in the Wedding Industry and How to Last Beyond 5 Years." In this episode, Becky lays it all out there for anyone who is interested in making a name for themselves in this industry that has an extremely high turnover rate. Enjoy!
 
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Join Becky to chat about longevity in the wedding industry and what it takes to really last and make it past the 5-year mark.
Becky will chat about:
The impact of forming meaningful, long-lasting relationships in the industry
Staying up to date on new technology and trends
Showing up consistently
The benefits of outsourcing
The importance of a growth mindset and why you should continually evolve & educate yourself 
Thanks for tuning into this week's episode! We'll be right back here next week with another episode. If you enjoy the podcast, please consider leaving a review. It would mean the world to me and will help other wedding pros find the show.
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Are you following the new Instagram account for the podcast yet? Follow along here!We are are looking for new podcast guests to interview -- have a topic idea? Shoot Becky an email at becky@eventcrush.com.

Ep. 32: The Hidden Value of Styled Shoots with Renee Walker Photography

Happy December!
This week, join Becky as she sits down with Renee of Renee Walker Photography and Beneath the Pines, to chat about all things styled shoots. Are they really worth the time and effort? Is it worth investing in a content day? What is proper styled shoot etiquette? All of these questions and more will be answered -- tune in to hear Renee's insight and learn now styled shoots have changed the course of her career! You will also learn about Renee's content day brand, Beneath the Pines, and what sets her content days apart from the rest.
Connect with Renee:
Website | Instagram
Beneath the Pines Instagram  
Are you following our new Instagram page for the podcast yet? Follow along here!

Ep. 31: My Top Takeaways from Wedding MBA & How to Apply them to Your Biz

Happy Thanksgiving week! On this solo episode, Becky dives into her top three takeaways from Wedding MBA 2024 earlier in the month, and how you can apply these to your own businesses this season. 
Mentioned in this episode:
Wedding MBA - Tickets are discounted at $219 until April 2025
Longevity Episode: Episode 3 of the Event: Crushed Podcast 
Enji - AI Marketing Tool for Wedidng Pros
ChatGPT and Claude.AI
FathomAI notetaker
Meghan Ely's speaker course
Meghan's episode: Navigating PR For Wedding Pros
 
We have a new IG account for the show! Follow along at @eventcrush.ed.🙌🏻Interested in coming on the show as a guest? Email me at becky@eventcrush.com with details and let's see if it would be a good fit!Loving the show? Please consider leaving a review or rating on your favorite platform. 
 
We'll see you back here next Friday. 🥳In the meantime, check out my favorite resources for wedding pros!
 

Ep. 30: Audit Your Business for Booking Season Success with Becca Mai

Engagement season is just around the corner! Not sure how that happened, but here we are... and as we prepare for 2025, there couldn't be a better time to dig into our business systems and make sure that things are really working as they should be. I sat down with Becca Mai of Wed2You to chat through the exact steps that we should be taking to audit our businesses from the inquiry and booking process through onboarding our clients, the client experience, and the often-overlooked off-boarding process. This episode is a must-listen to ensure that we are ready for a successful booking season!
 
Becca Mai is a business strategist and coach for wedding professionals with over 10 years experience in the wedding industry. She helps wedding pros implement standard operating procedures into their businesses to streamline, automate, and organize through mentorship and implementation of tools to take wedding businesses to new heights.
 
Website: www.wed2you.co
Instagram: www.instagram.com/wed2you
 
Connect with us!
www.eventcrush.com | @eventcrush.ed <--- follow our new instagram account dedicated to the podcast and continuing wedding industry education!

Ep. 29: Avoid Panic Marketing with Serena of Dande Agency

This week, Becky interviews Serena Waller from Dande Agency, discussing unique perspectives on Instagram and social media marketing for wedding pros. Serena shares her journey to social media management, the evolving landscape of Instagram features, and ways that wedding pros can get ahead of the game with social media. The conversation emphasizes the importance of viewing social media as a game, the significance of adapting to new features, and the strategic use of keywords and hashtags for better visibility. Serena also uses a memorable wedding cake analogy to explain the importance of various content types, and explains panic marketing and why it is an ineffective strategy for wedding pros. 
 
 
Key Takeaways
Social media should be viewed as a game with flexible rules; the key to winning in social media is to actively participate
Instagram has rolled out many new features including 20-image carousels
Using keywords in captions is essential for SEO on Instagram
Hashtags should be geographically focused and used strategically
Instagram's algorithm is user-driven, not creator-driven
Alt text can be used for better SEO on Instagram posts.
Instagram can be visualized as a wedding cake with layers; each type of Instagram content serves a unique purpose
Panic marketing is ineffective and should be avoided
Systems and automation can significantly reduce overwhelm
Consistency in posting is key to maintaining visibility
Clients may not know their own preferences until they start collaborating
It's important to set clear expectations when hiring a social media manager
 
Connect with Serena ⬇️@dandeagency on Instagram | www.dandeagency.comCheck out Serena's newest offer, the Swell Social Club!
Connect with Becky ⬇️@eventcrush on Instagram | www.eventcrush.comThis episode was edited by Ace Sound Design. 
See you back here next week!