Ep. 28: The 5 Pillars of a Successful Website with Emily Foster Creative

In this conversation, Emily of Emily Foster Creative discusses her journey into the wedding industry and the importance of having a functional and beautiful website for wedding professionals. She outlines the five pillars of a successful website: brand strategy, design, copywriting, content, and SEO, emphasizing how each pillar interconnects to create a cohesive and effective online presence. The discussion also touches on the significance of SEO in attracting clients and the evolving landscape of wedding branding, emphasizing the importance of color and individuality. Emily also shares two wonderful freebies for wedding pros which are linked below!

 

Key Takeaways

• A successful website must be both beautiful and functional, especially in the wedding industry
• Brand strategy is the foundation for all of the remaining pillars; the "heart of your business"
• High-quality images are crucial for website perception
• SEO is a powerful tool for attracting clients in the wedding industry
• Understanding your brand strategy can differentiate your business from competitors
• A cohesive online presence is vital for success in the wedding industry.
• Wedding pros can embrace color in high-end branding!
• The wedding industry is evolving with new expectations from couples
• SEO and copywriting are crucial components of a successful website
• Not all designers cover all aspects of branding and marketing
• Investing in professional services can significantly enhance brand visibility

 

Freebies from Emily:

Elevated Website Checklist

Selecting a Color Palette

Connect with Emily here: 
Website | Instagram 

Listen to Emily on the Power in Purpose podcast with Candice Coppola!

 

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