Ep. 26: Embracing Authenticity on Instagram with Mimi of Wilder Social

This week, Becky and Mimi of Wilder Social discuss the intricacies of social media for wedding professionals and the importance of being authentic and how this helps our online presence. Mimi shares her journey into the wedding industry, the challenges wedding pros are facing with the Instagram algorithm, and the importance of genuine engagement.

 

We also explore effective content strategies, the significance of educational posts, and the evolving role of social media managers and content creators in the wedding industry. The discussion emphasizes the need for wedding pros to focus on quality interactions over vanity metrics and the value of storytelling in their content.

 

Key Takeaways

• Instagram's algorithm changes have affected engagement metrics significantly.
• Authenticity and genuine interactions are crucial for success on social media.
• Educational content is currently thriving in the wedding industry.
• Follower count does not equate to success.
• Wedding pros should focus on storytelling in their content.
• Community engagement is essential for building relationships on social media.
• Investing in a quality social media manager can yield better results.
• There are many viewpoints surrounding content creators and how content creation should be handled -- listen in for Mimi's take on all of this!

 

Connect with MImi!
Wilder Social Website | Wilder Social on Instagram

 

Let's Connect 
Event Crush Website | Event Crush on Instagram

 

This episode was produced and edited by Ace Sound Design