In this week's episode, Becky interviews Meghan Ely, a PR expert for wedding professionals, discussing the importance of public relations in the wedding industry. They explore common misconceptions about PR, the benefits of getting published, and various opportunities available for wedding pros to enhance their visibility. Meghan shares practical steps for those new to PR, emphasizing the need for organization and strategic planning. The conversation concludes with an overview of the services offered by OFD Consulting, aimed at helping wedding professionals navigate the world of PR effectively.
Key Takeaways
- PR can seem overwhelming, but it's manageable step by step.
- Many believe PR requires knowing the right people, which isn't necessarily true.
- Getting published can significantly boost your business ROI.
- PR should complement other marketing strategies, not replace them.
- Social proof from publications enhances credibility with couples.
- Start small and define what success looks like for you in PR.
- Utilize free resources like Qwoted and Connectively to get started.
- Getting organized is key to successful PR efforts.
- OFD Consulting provides valuable resources and support for wedding pros.
Mentioned in this episode:
- Qwoted
- Connectively
- Think Splendid / Splendid Insights
Find Meghan here --> OFD Consulting
OFD Consulting on Instagram
See you back here next Friday!
Event Crush on Instagram | eventcrush.com | Email Becky
This episode is produced by Ace Sound Design.
Version: 20240731
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