73 | Using Video to Serve Your Audience & Grow Your Business with Shayna Lloyd

If video still feels intimidating, time-consuming, or like something you “should” be doing but can’t keep up with, this episode will change your mind.

Montana-based photographer, videographer, and educator Shayna Lloyd of Montana Diaries joins Becky to unpack the real purpose of video marketing — connection, not perfection. Shayna shares how she went from travel vlogs to running a thriving photo + video business and how video became the most powerful tool for growing trust and visibility in her brand.

You’ll hear how she uses “function-first” content to bring in aligned clients, why your video strategy should start with your buyers’ needs — not trends, and why filming should feel natural, not forced. Shayna breaks down the difference between behind-the-scenes content and face-to-camera video, how to use each at different stages of the client journey, and tips for using video you probably already have on your camera roll.

Key Takeaways

• Serve first. Video is about connection, not performance. Focus on helping your audience, not impressing them.
• Keep it simple. Use what you already have — your camera roll, your phone, your wedding days. Done is better than perfect.
• Show your process. Behind-the-scenes clips build trust and help couples see what it’s like to work with you.
• Talk to your people. Use face-to-camera videos to share your personality and values so the right clients feel drawn to you.
• Make it searchable. Use captions and keywords that answer real questions couples are Googling.
• Share generously. Share clips with your vendor team — it builds goodwill, referrals, and community.
• Start small. You don’t need fancy gear or a strategy deck. One short, helpful video can start momentum.

 

Resources & Links

• Connect with Shayna on Instagram: @shayna_lloyd
• Montana Diaries website
• Devin & Shay on Instagram: @devin_and_shay
• Podcast: The Devin & Shay Show

 

Connect with Becky

• Instagram: @eventcrush.ed
• Email: becky@eventcrush.com

 

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