Event: Crushed for Wedding Pros

48 | Wedding Pros, Stop Sleeping on Email Marketing with Candice Coppola

Social media is noisy, algorithms are unpredictable, and relying solely on Instagram for your leads is a risky game. So, what’s a wedding pro to do? Enter email marketing—the dark horse of marketing strategies that most of your competitors aren’t using (yet!)
In this episode, I sit down with my very own business coach, Candice Coppola, to talk about why email marketing is one of the most powerful marketing strategies you may be ignoring. If you’ve been hesitant about starting an email list or feel overwhelmed by the thought of sending newsletters, this conversation is for you.
We’re covering:✔️ Why wedding pros need email marketing (even if you've survived for years without it)✔️ Common myths that hold people back from starting or growing an email list✔️ How to set up an automated email sequence that nurtures leads while you sleep✔️ The best ways to get more people on your email list✔️ How email marketing helps you book more weddings without chasing social media trends
Candice is sharing her expert insights, plus a freebie to help you create an irresistible email opt-in! 🎉
Links & Resources:
Download Candice’s free guide: 10 Lead Magnet Ideas for Wedding Pros
Grab Candice's Email Marketing Cheat Sheet: Lingo Cheat Sheet
Connect with Candice: candicecoppola.com | @candice.coppola
Join the Event Crushed email list for weekly wedding pro insights: Sign Up Here
Laura' Bellgray's email list: Sign up Here
Get hooked on Candice's podcast, The Power in Purpose Podcast
Loved this episode? Please consider leaving a rating or review, and make sure you're subscribed!

47 | What Wedding Pros Need to Know About ChatGPT with Nina Addeo

In this episode, Becky sits down with Nina Addeo of I Do Wedding Marketing to explore how wedding pros can use ChatGPT and AI to streamline their content creation, marketing, and daily workflows. They break down common misconceptions about AI, practical ways to integrate ChatGPT into your busy wedding business, and ethical considerations for using AI-generated content. If you've been hesitant to embrace AI, this episode is packed with actionable insights to help you get started.
Topics Covered:
Nina’s background in wedding marketing and why she created her ChatGPT for Wedding Marketing course
An introduction to ChatGPT and other AI tools you should know about
How wedding pros can use ChatGPT for social media, blogging, and email marketing
Tips for making AI-generated content sound more personal and authentic
Ethical considerations when using AI for wedding marketing
How to leverage AI to review and optimize your existing content
The importance of fact-checking AI-generated content
Nina’s favorite ChatGPT prompts for wedding pros
A special 20% off discount for Nina’s ChatGPT for Wedding Marketing course
Resources Mentioned:
ChatGPT
Claude.AI
I Do Wedding Marketing Website
I Do Wedding Marketing on Instagram
ChatGPT for Wedding Marketing Course – Use code EVENTCRUSHED for 20% off!
The I Do Wedding Marketing Podcast - Listen to my conversation with Nina about Threads this week!
Connect with Us:
Follow Becky on Instagram: @eventcrush.ed
Follow Nina on Instagram: @idoweddingmarketing
Join the conversation on Threads: @eventcrush
Loved this episode? Please consider leaving a rating or review, and make sure you're subscribed!

46 | Best Friends Turned Business Partners: The Story of Birdie June Events

What happens when two best friends take a leap of faith and launch a wedding business? Meet Clarae and Taressa of Birdie June Events, the duo who went from being my wedding interns two summers ago to running a thriving event rental, planning, and photo booth business.
 
In this episode, they share:
The unexpected text that changed everything
What it’s really like to run a business with your best friend
How they divvy up responsibilities to make it all work
How their theater backgrounds uniquely prepared them for wedding planning
The biggest challenges of their first year in business
What they’ve learned about balancing work, friendship, and life
Resources & Links:
Follow Birdie June Events on Instagram: @birdiejuneevents
Check out the Birdie June website: www.birdiejuneevents.com
Curious to learn more of my backstory? Listen to episode one here
Be sure to check out Carrie with Bloem Creations for your website design, copywriting, and SEO needs
Are you local to the Willamette Valley, OR area? Make sure you're coming to Engaging Eugene!
Stay Connected!
Follow us on Instagram: @eventcrush.ed
Join my newsletter for weekly wedding pro tips & podcast updates: Sign up here (and receive my free networking guide)
Love the podcast? Make sure to subscribe + leave a review on Apple Podcasts! ⭐⭐⭐⭐⭐
See you back here for another episode on Wednesday!

45 | Market Smarter, Not Harder! with Tayler of Enji

Marketing your wedding business can feel overwhelming—especially when you're balancing everything else in life. But what if it didn’t have to be so hard? In this episode, I’m joined by Tayler Cusick-Hollman, marketing consultant, small-business builder, and founder of Enji—an easy-to-use marketing tool designed to help wedding pros market with confidence and ease. Tayler shares her unexpected path into the wedding industry, the most common marketing mistakes she sees, and how to create a strategy that fits in to your life. Plus, we dive into how AI can simplify your content creation (while still sounding like you). If marketing has felt like a constant struggle, this episode is full of practical insights to help you market smarter—not harder.
 
What You’ll Learn in This Episode:
The top marketing mistakes wedding pros make (and how to avoid them!)
Why relying solely on referrals or social media can be risky for your business
How to balance marketing with everything else on your plate
Why YouTube is an underrated marketing strategy wedding pros should consider
How to use AI as a tool to save time and create better content
Connect with Tayler & Enji:
Try Enji free for 14 days, and then just $19/month for your first two months!https://www.enji.co/?ref=eventcrush
Follow Enji on Instagram: @enji_co
Listen to The Pretty Okay Podcast
Links & Resources Mentioned in this episode:
SourcedCo
Aisle Planner
Subscribe to my weekly newsletter for wedding biz tips and get my free networking guide
Follow us on Instagram: @eventcrush.ed
If you enjoyed this episode, I’d love it if you’d take a moment to leave a review or share it with a fellow wedding pro who could use these marketing insights!

44 | The Power of Vendor Relationships in Your Wedding Business with Becca Tuttle

Feeling burnt out by social media? You're not alone! In this episode, I chat with wedding planner and business coach Becca Tuttle about the power of vendor relationships in growing your wedding business—without relying solely on Instagram.
Becca shares her inspiring journey from an 8-year-old wedding-obsessed girl to launching Becca & Co., a thriving planning business, and later expanding into coaching and launching her signature offer, the Wedding Planner Roadmap. We dive into why strong vendor relationships can generate high-quality referrals, create a seamless wedding day experience, and even save your business in times of crisis.
We Cover:
The hidden power of vendor and venue relationships in business growth
How to build and maintain authentic vendor connections
Practical networking strategies 
Why community over competition is crucial for long-term success
Real-life stories of how vendor relationships have saved the day
How Becca navigated maternity leave by leaning on her vendor network
Guest Spotlight: Becca TuttleBecca is the founder of Becca & Co., a wedding planning company based in Sacramento, CA, and a business coach for wedding planners through her Wedding Planner Roadmap program. She’s also the host of Ignite Co-Treat, a luxury retreat designed to help wedding planners elevate their businesses.
Connect with Becca!@beccakristinetuttle@thebeccandco@ignitecotreat
Wedding Planner RoadmapIgnite Cotreat 2026 
Takeaways & Action Steps:
Get out there! Find a networking event or local meetup and start attending.
Support your vendors online by engaging with their content.
Be proactive! DM or email a fellow vendor to grab coffee and connect.
Build your emergency backup list—you never know when you’ll need it!
Shift your mindset—stop worrying about competition and start collaborating!
Loved this episode?Screenshot & share it on Instagram—tag @eventcrush & @beccakristinetuttle!Leave a review & subscribe to help more wedding pros find this podcast! 

43 | A Fresh Take on Wedding Expos with Alex of the Crush Collective

In this episode, I chat with Alexandra (Alex) Owens, a multi-passionate entrepreneur about her remarkable journey in the wedding industry. From unexpectedly launching her career as a photo booth attendant (thanks to a Craigslist ad!) to having a hand in 2,700+ events, co-owning a wedding venue, and now creating The Crush Collective—a wedding expo with a fresh take—Alex has done it all.
We dive into:✨ How her wedding industry journey unfolded in surprising ways✨ The evolution of weddings over the past 15 years & where the industry is headed✨ Why she started The Crush Collective and how it’s shaking up the traditional wedding expo scene✨ Practical advice for wedding pros participating in wedding shows this season✨ The art of balancing multiple businesses, motherhood, and creativity
Mentioned in this episode:Episode #14 with Aislinn Eileen Coaching
📍 The Crush Collective takes place on March 16th in Boise, Idaho—and it’s open to vendors from all over!Buy Tickets To The Crush Collective Wedding Expo
Connect with Alex:The Crush Collective Website@thecrushcollective@perfectthirds.co@sixtychapel
 
Thanks for tuning in! If you loved this episode, please consider leaving a rating and/or review on your fave podcast platform. And make sure you are following us at @eventcrush.ed on IG! 🥂

42 | Sustainable Content Strategies for Busy Wedding Pros w/ Danison of Bow Tie & Brush

Feeling overwhelmed by social media? Struggling to keep up with trends while running your wedding business? In this episode, I sit down with Danison, owner and artist behind Bow Tie & Brush, to discuss how wedding pros can create a sustainable content schedule that helps them show up consistently-- without burning out.
Danison shares his journey from an accounting background to becoming a wedding industry artist, and why he believes in building a content strategy that is sustainable year-round. He provides actionable tips on how wedding pros can stay visible on social media without feeling exhausted, and how to create content that actually serves their audience. We also discuss the importance of repurposing content, why marketing should be exciting (not draining), and the biggest mistakes wedding pros make when it comes to social media strategy.
If you’re ready to simplify your social media strategy while still making an impact, this episode is for you!
What You’ll Learn in This Episode:
What a sustainable content schedule looks like and why it’s important
How to create a content plan that works during busy wedding seasons
The biggest mistakes wedding pros make with social media
Why repurposing content is key to long-term success
How to use FAQs and educational content to attract ideal clients
The mindset shift that makes marketing easier and more effective
 
Resources:
Enji Marketing Software
Connect with Danison:
Instagram: @bowtieandbrush
Website: www.bowtieandbrush.com
Connect with Becky:
Instagram: @eventcrush.ed
Website: www.eventcrush.com
If you enjoyed this episode, please take a moment to subscribe, rate, and review the podcast! Your support helps us reach more wedding pros looking to grow their businesses. Tag us on Instagram with your biggest takeaway!

41 | The 3 Biggest Mistakes New Planners Make (And How to Avoid Them)

In today’s episode, I’m getting real about the early mistakes I made as a wedding planner—mistakes that cost me time, money, and a whole lot of stress. I’m sharing these lessons so that you don’t have to learn the hard way like I did! Whether you're a planner or not, you'll be able to apply these lessons to your own wedding business.
Here’s what you’ll learn in this episode:✨ Why undercharging can lead to burnout and resentment—and how to confidently raise your rates.✨ The unexpected nightmare of offering partial planning and why I swore off this service.✨ How failing to set clear boundaries can lead to client overreach and exhaustion (and how to prevent it).
Whether you’re a new wedding planner or just looking to fine-tune your business, these insights will help you avoid common pitfalls and build a more sustainable, thriving career.
 
📢 Mentorship Opportunity:If you’re in your first few years of wedding planning and need guidance, support, and personalized strategies to grow your business, my 1:1 Wedding Planner Mentorship might be exactly what you need! Click the link to learn more and apply.
 
Heads up! New podcast episodes are now dropping on Wednesdays instead of Fridays—so be sure to tune in midweek for more tips, stories, and advice.
 
Let’s Connect!DM me on Instagram @eventcrush.ed and let me know which mistake resonated most with you!Have you grabbed my free networking guide for wedding pros yet? Click here!
 
Thanks for tuning in, and I’ll see you next Wednesday!

Ep. 40: Fostering a Wedding Day Culture of Kindness & Respect with Numa Films

In this episode of Event: Crushed, I sit down with Olivia from Numa Films to talk about what it truly means to respect the wedding day. As a talented storyteller and co-founder of a woman-owned videography company, Olivia shares her philosophy on wedding day etiquette, vendor collaboration, and ensuring the couple’s experience remains at the heart of everything she does. We also discuss vendor relationships, handling stress on a wedding day, and creating a positive, respectful culture in the wedding industry.
What You’ll Learn in This Episode:
Olivia’s journey into wedding videography and the story behind Numa Films.
What it means to “respect the wedding day” and how vendors can embody this mindset.
Balancing the need for content creation while prioritizing the couple’s experience.
The importance of reading the room and adjusting to the couple’s needs in real-time.
How videographers and photographers can work together seamlessly.
Strategies for handling stressful moments on a wedding day with grace.
Why vendor relationships and teamwork are crucial to a successful wedding experience.
How simple acts of kindness and collaboration can set you apart in the wedding industry.
Resources & Links:
Follow Numa Films on Instagram: @numa.films
Visit Numa Films online: numafilms.com
Connect with Becky on Instagram: @eventcrush.ed
Join the Conversation: If you loved this episode, be sure to subscribe and leave a review! Tag us on Instagram with your biggest takeaways from today’s conversation.
Thanks for listening!

Ep. 39: The Happiest Clients on Earth: Disney’s Secrets for Wedding Pros

Today's episode incorporates two of my FAVORITE THINGS!! 
The wedding industry, of course, and...Disneyland ❤️
There is soo much we can learn from Disney and how they create incredible experiences for guests all across the world.How can we take the magic of Disney and apply it to our own businesses? Listen to this week's episode to find out!
 
"Whatever you do, do it well. Do it so well that when people see you do it, they will want to come back and see you do it again and will want to bring others and show them how well you do what you do.” - Walt Disney
 
Books mentioned in this episode:
“Creating Magic: 10 Common Sense Leadership Strategies from a Life at Disney” by Lee Cockerall“Be Our Guest: Perfecting the Art of Customer Service” by Disney Institute & Theodore Kinni
 
If you enjoyed the episode, please consider leaving a review or a rating on Apple or Spotify.Thank you so much 🙏🏼See you next Friday for another new episode!