Event: Crushed for Wedding Pros

60 | Strength in Every Stage — From First-Year Fire to 10-Year Wisdom

In today’s solo episode, Becky dives into the beauty and strength found in all stages of business — from the hustle and high-energy experimentation of your early years to the wisdom, clarity, and confidence that come with years of experience.
Whether you're brand new to the wedding industry or you’ve been in it for 10+ years, this episode is packed with validation, encouragement, and reminders that you are exactly where you need to be.
Becky shares:
Why you should embrace your "newness" as a superpower
The hustle, motivation, and willingness to try it all that newer pros often bring
Advice for avoiding comparison — especially across different life seasons and business chapters
How seasoned pros can lean into confidence, clarity, and calm problem-solving
Why refining your offers (and raising your rates) is part of the growth process
Encouragement for seasoned pros to revisit their “why” and consider mentoring others
A reminder that both stages can (and should) learn from each other
Why growth is never done — and what it looks like to keep evolving, no matter your stage
You’ll walk away feeling proud of the season you’re in — and hopefully inspired to embrace it more fully, without comparison.
Connect with Becky:Instagram: @eventcrush.edEmail: becky@eventcrush.comWant to share what season you’re in? DM Becky and let her know where you’re at in your journey!
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59 | Content Creation Overwhelm? Take Back Control with Mimi of Wed & Wilder

If you’ve ever felt like you’re not just a wedding pro — but also expected to be a full-time content creator — you’re not alone. In this episode, I’m joined by Mimi of Wed & Wilder (formerly Wilder Social), to talk about the rising pressure wedding professionals are feeling when it comes to social media and content creation.
We recorded this episode a couple of months ago, so a few things have changed since then (hello, Instagram’s new Edit app), but everything we discussed still absolutely applies—especially as we dive deeper into wedding season and content expectations ramp up.
Mimi is both a wedding content creator and a social media manager who works exclusively with wedding professionals. She brings so much insight and reassurance into how we can rethink content creation, stop overcomplicating it, and show up in a way that feels sustainable and true to us.
In this episode, we cover:
How content creation became such a huge part of running a wedding business
Why it feels overwhelming—and how to shift your mindset around it
Low-lift content ideas that actually work (and don’t drain you)
Mimi’s favorite tools for creating and scheduling content
Signs it might be time to outsource content creation or social media
What to look for when hiring a content creator or SMM
Hot takes on what not to do on Instagram right now
Why your story views matter more than you think—and how to use them to your advantage
If you’ve been struggling with content pressure or wondering how to keep up without burning out, this episode is full of both practical advice and real talk that will help you feel a little less alone—and a lot more empowered.
 
Connect with Mimi:Instagram: @wildersocial (will be updating to @wedandwilder soon!)Website: www.wedandwilder.com
Links + Resources Mentioned:
Rella (content management tool Mimi swears by - use code "WILDERSOCIAL" for a discount!)
CapCut + Canva for video and graphic editing and content creation
Instagram’s Edits app (launched after this episode was recorded)
Sam Schmidt Scale School 
Episode 42 of Event: Crushed with Danison on sustainable content creation
 
Loved this episode? Please consider leaving a rating or review, and make sure you're subscribed so you don’t miss what’s next.Follow us on Instagram at @eventcrush.ed for more!
 

58 | 6 Ways to Stand Out this Wedding Season 🙌🏻

In this episode, Becky dives into six practical and impactful ways wedding professionals can stand out this wedding season. Whether you’re a planner, photographer, caterer, or any other vendor, these tips will help you create memorable experiences for your couples and your vendor partners—without adding more to your plate.
Topics covered:
Stellar communication with couples and vendors
Going above and beyond in small but mighty ways
The power of a calm and confident presence
Prioritizing your own well-being so you can show up fully
Little moments of surprise and delight for your couples
Building real relationships with your vendor team
Plus, Becky shares personal stories and real-world examples to inspire you to take these ideas and make them your own. Listen in for actionable takeaways and encouragement for the busy season ahead!
Episode Highlights:
How Cody from Mac Wedding Films sets the communication bar high (episode 52)
Why a vendor "appreciation station" can make a big difference in team morale
The importance of being a steady, positive energy on wedding days
How a small gesture like snapping a vendor photo can create magic
A powerful reminder that you can’t pour from an empty cup
✨ Loved this episode? Please consider leaving a rating or review, share it with a friend, and make sure you’re subscribed!

57 | Motherhood, Business, & Boundaries with Jamie & Alex of Cameras & Carseats

Conversations on motherhood have been no stranger to the Event Crushed podcast, but every guest brings a unique perspective and viewpoint. In today's episode, Becky chats with Jamie and Alex from Cameras and Car Seats — a podcast designed to support mom photographers who are chasing their dreams while raising babies. Jamie and Alex share their journeys as photographers and moms, how they met, and why they’re passionate about helping other mompreneurs thrive in the wedding industry.
You’ll hear:
The origin story of Cameras and Car Seats and the gap they saw in the wedding industry conversation.
How community and honest connections have shaped their experiences.
The importance of boundaries, systems, and mindset shifts to navigate motherhood and entrepreneurship.
Why reframing our work as enough — even in “imperfect” seasons — is so freeing.
A peek into their coaching program, the Momtog Mastermind
How Jamie created a product (the box sets for flat lays!) that filled a need for them and for others.
Real, relatable talk on showing up as a mom and a business owner — without losing yourself in the hustle.
This episode is a refreshing reminder that it’s possible to grow your business and be present with your family. Tune in for a real conversation that will leave you feeling encouraged and seen.
Connect with Alex & Jamie!Follow Alex on IG: @alexmccraryphotographyFollow Jamie on IG: @jamietobinphotographyFollow Cameras & Carseats on IG: @camerasandcarseats
Are you a mom photographer? Head over to camerasandcarseats.com to listen to the podcast and check out the mastermind!Are you a photographer who does flat lays? You need Jamie's box set!
Thanks for tuning in! Don't forget to subscribe and leave a review if you haven't yet. ☺️See you back here next week!

56 | Lead Gen for Wedding Pros: 3 Fast Fixes to Boost Inquiries 💥

Feeling like leads are slower than usual this year? You're not alone, and this week we're diving in to why this is happening, and what you can do about it! In this episode, Becky discusses the reasons she believes 2025 has felt funky for so many wedding pros and shares three tangible, strategic ways you can start increasing your leads this week. She also reminds us why now is not the time to back off your marketing — even if it feels like you're buried in client work. 
Becky shares:
What’s contributing to the slowdown (and why you’re not imagining it)
How Gen Z is changing the way we book weddings
Why adapting is key to business longevity
Her exact tips for improving your lead gen fast, including:
Reworking your website inquiry form
Auditing your lead follow-up process
Asking vendor friends for referrals (without the awkwardness)
Plus, hear how Becky uses a fun freebie in her inquiry process to stand out from the crowd — and why staying top of mind on social media really matters.
Mentioned in this episode:
Ultimate Lead and Sales Tracker - Learn more here!
Episode 3: How to Build a Business That Lasts Beyond 5 Years
Episode 37: Boost Your Bookings in 2025 with Effective Lead Management
Loved this episode?Please consider leaving a rating or review, and make sure you're subscribed! ❤️

55 | Systems, Empathy, & Grace in the Wedding Industry with Danielle of DPNAK Events

In this episode, I chat with wedding planner and systems expert Danielle Pasternak about something we don’t talk about enough in the wedding industry: how to run a business with structure and heart.
We explore what it looks like to balance backend systems with empathy — for your clients, for your vendor team, and  for yourself. Danielle shares her favorite tools, how she organizes her week, what she does after every wedding to improve, and how setting boundaries can actually serve your couples better in the long run.
If you’ve ever struggled with juggling your tasks and inbox while still trying to show up with patience and grace, this conversation will be a breath of fresh air.
We chat about:
Building systems that don’t feel overwhelming
Navigating vendor communication with empathy
Setting client boundaries (like texting and after-hours calls)
Danielle’s go-to tools like Todoist and Notion
What it really means to be a team player in the wedding industry
💡 Favorite quote: “The more organized I am, the more capacity I have to show up with creativity and compassion.”
 
Find Danielle at: @dpnak on Instagram
Links:
Website: www.dpnak.com
Insta: www.instagram.com/dpnak
Podcast: www.putaringonitpodcast.com (not currently adding new episodes)
 
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54 | Cheers to One Year! & Why You Should Start the Dang Thing Already 🔥

This week marks one whole year of Event: Crushed, and I’m celebrating with a solo episode that’s part reflection, part encouragement, and part behind-the-scenes look at what podcasting has taught me.
I’m sharing:
The imposter syndrome I had to overcome to launch this podcast
A few listener reviews and DMs that kept me going
A super embarrassing mistake I hoped no one would notice 
My top 3 most-downloaded episodes from the first year
Rapid-fire favorites including my fave guest interviews, my most nerve-wracking moment, favorite bloopers, fave topics, and soo much more
Hot takes and wisdom from past guests
And an honest pep talk if you’ve been putting off that “thing” you know you need to start
Whether you’ve been here from episode one or you just found the show recently — thank you for listening, sharing, and supporting this dream. I couldn’t have done it without you!
Resources & Mentions:
Episode 1: The Girl Behind the Podcast
Episode 21: Demystifying SEO for Wedding Pros with Adrienna of Ava and the Bee
Episode 45: Market Smarter, Not Harder with Taylor of Enji
Episode 48: Quit Sleeping On Email Marketing with Candice Coppola
Episode 39: The Happiest Clients on Earth: Disney's Secrets for Wedding Pros
Enji Birthday Promo: Get 6 months for $19/month during the month of May using this link
Want to be a guest or suggest someone for the show? DM me at @eventcrush.ed or email me anytime!
We are so excited for YEAR TWO of Event: Crushed and hope you'll stick around! 

53 | Mindset Shifts Every Wedding Pro Needs with Aislinn Eileen Coaching

This week, Aislinn is BACK with more wedding pro mindset shifts for us!If you haven't already, make sure to tune into Aislinn's first episode on Event: Crushed - Episode 14.
In this inspiring episode, former luxury wedding photographer, Aislinn McKenna helps us tackle the mindset challenges wedding pros are facing right now. We talk about the myths that hold entrepreneurs back, how to reframe slow seasons, avoiding burnout, and why simplifying your life and business matters more than ever. Aislinn also shares powerful mindset mantras you can lean on when you need a boost. If you've been feeling stuck, overwhelmed, or second-guessing yourself lately — this conversation is exactly what you need.
Highlights:
Why the idea of "saturation" is just a mindset (and how to stand out)
How to stay grounded during slow seasons
The truth about burnout and what it might actually mean
Simple mindset mantras that will keep you encouraged and empowered
Connect with Aislinn:Instagram: @aislinneileencoachingExplore her programs and membership details on her websiteAislinn also has her own podcast, Clarity Convos for Wedding Pros. Listen here!
Loved this episode?Please consider leaving a rating or review, and make sure you're subscribed! You can also follow us on Instagram at @eventcrush.ed.

52 | How Curiosity & Connection Can Guide Your Wedding Business with Cody of Mac Wedding Films

Today, I’m chatting with Cody McDonald of Mac Wedding Films about what it really takes to build a wedding business that’s rooted in genuine connection. Cody shares his refreshing perspective on staying creatively inspired, avoiding burnout, and leading with curiosity and care — not just behind the camera, but in every client and vendor relationship.
If you’ve ever felt pressure to keep up with trends or grow faster, this conversation will be a breath of fresh air. Cody’s approach proves that building a meaningful, sustainable business isn’t about doing more — it’s about showing up with intention.
In this episode, we’re covering:
How to avoid burnout by staying focused on relationships, not just results
Why genuine curiosity is one of the most powerful tools you have as a wedding pro
The importance of serving your clients with care over chasing industry trends
Building a timeless brand that still resonates years down the road
How Cody’s background in accounting shaped the way he runs his creative business
Advice for wedding pros who want to show up more authentically in their work
Connect with Cody:
Website: macweddingfilms.comInstagram: @macweddingfilms
 
Loved this episode?Please consider subscribing, leaving a rating or review, and sharing it with a friend in the industry who might need a little encouragement today. And make sure you're following us on Instagram at @eventcrush.ed!

51 | Parenting, Productivity, and the Power of Delegation with Oralia of Dream Decorations

This week on Event: Crushed, we’re pulling back the curtain on what it really looks like to run a wedding business while raising a family. I’m joined by Oralia Aguirre, owner of Dream Decorations in Northern California. Oralia started her event décor business at just 19 and has grown it into a thriving full-time career — all while raising two daughters and creating a life they love. 
In this honest and refreshing conversation, we talk about:
How Oralia built her business before becoming a mom
The evolving seasons of parenting and entrepreneurship
Battling mom guilt and embracing quality time
Productivity tips for busy parents in the wedding industry
Delegation at home and in business (and why it matters!)
If you’re a wedding pro balancing parenthood, business, and everything in between — this episode will remind you that you’re not alone, and that you can thrive in both roles.
Connect with Oralia:Instagram: @oralia.aeWebsite: Dream Decorations
 
Loved this episode? Please consider leaving a rating or review, and make sure you're subscribed!Follow us on Instagram at @eventcrush.ed for more encouragement and tips for wedding pros.  🙌🏻